ROLE
Marketing & Creative Manager
RESPONSIBILITIES
- Determine and implement data lead strategies including preparing briefs, campaign and promotional creative, audits, and reports.
- Planning and execution of photography campaigns and catalogue/ecommerce shoots including casting talent, logistics, styling and creative direction.
- Briefing and execution of all creative requirements company-wide include EDM, social media graphics (paid and organic), digital banners, print banners and store signage.
- Influencer Marketing, Social Media and PR Engagement plus Local Area Marketing.
- Liaising with external paid advertising agency (Facebook, Instagram and Google).
- Project management of all marketing and creative outputs including communication with stakeholders, working to budgeting constraints and meeting deadlines.
EDM CONCEPT, BRIEFING AND DESIGN
3-4 EDMs each week to a database of 70,000 subscribers.
Created using Adobe CC Photoshop and scheduled and managed through MailChimp.
I was responsible for everything from initial concept, briefing and product selection and VM, graphic design, scheduling and analytics.
CATALOGUE/ECOM PHOTOSHOOT
COORDINATION, DIRECTION AND RETOUCHING
I was responsible for coordinating catalogue/ecommerce photoshoots, including casting models, photographers, hair and makeup artists, and the coordination of on-the-day logistics. I also styled the garments, directed the shoots, made selects and did final retouches to the images.
For each style we took front, front action, 3/4 side, side, back and fabric swatch.
CAMPAIGN PHOTOSHOOT
COORDINATION, ART DIRECTION AND STYLING
I was responsible for coordinating campaign photoshoots, including casting models, photographers, hair and makeup artists, scouting and book locations and the coordination of on-the-day logistics. I also styled the garments, art directed the shoots, made selects and did final retouches to the images.
SOCIAL MEDIA – PAID AND ORGANIC
I was responsible, from concept to execution and scheduling of all paid and organic social media content including Instagram Stories, Grid Posts, Facebook Paid Ads and Facebook Page Graphics.
