CLIENT
Haley Melikian – Fleur De Vie
California
PROJECT DETAILS
- Brand Strategy + Identity.
- Logo Design + Brand Board.
- Custom Elements + Backgrounds.
- Web Design/Development.
- Slide Deck Template.
- Business Coaching
BRIEF
When Haley contacted me and shared her ideas with me for her new business, I was intrigued. I had never worked with a company centered around the elevation of the cannabis culture in businesses that were looking to elevate the use of this interesting and controversial plant. Haley’s aim was to support other businesses that were cannabis focused with brand strategy. I always have loved the idea of challenging perceptions so I jumped at this opportunity!
For Haley, we created a brand identity that included logo and sub logos and marks, colour palette, fonts and custom patterns and textures. The main aim of the project was to set Haley up with a website, business cards and slide deck template that she can use to pitch to prospects. Additionally, Haley ended up staying on for 6 months as a business coaching client.
